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IGTEM-6: Know your Markets

Contents:

45 screens of Presentation
31 pages Students' Guide

Including 1 major and 1 minor Students' tasks and tests.


Number of Lectures:

4 - 5 of 90 minutes each


Summary:

A successful supplier needs to know his markets, his buyers’ position in the retail business, consumers’ spending power and their preference of what to purchase and wear up to six months ahead of the respective time of the year.

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