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IGTEM-7: Watch your Markets


42 screens of Presentation
42 pages Students Guide
13 pages Attachments German Retailer
Including 1 major and 6 minor Students’ tasks and tests.

Number of Lectures:

5 - 6 of 90 minutes each


Export orientated professionals need to know everything about their present and future targeted markets – how to be and stay informed about market developments and changing consumers’ preferences. The lecture is based on Germany but the lecture equally applies to other apparel importing countries.

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