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IGTEM-8: Your Buyers’ Marketing


37 screens of Presentation
36 pages Students' Guide

Including 10 major and minor Students' tasks and tests.

Number of Lectures:

4 - 5 of 90 minutes each


Export marketing & merchandising staff to understand their buyers’ activities to promote sales and thereby the suppliers’ products and the responsibilities for the supplier arising therefrom. A close cooperation between suppliers and overseas buyers is essential to achieve sustainable long term success.

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