Customer Relationship Management - Einzellizenz - Digistore24

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284122 Customer Relationship Management - Einzellizenz 299,00 € Customer Relationship Management - Einzellizenz Einzeltrainerlizenz Freiberuflich tätige Trainer, Einzelunternehmer und private Anwender. The most important precondition to achieve a successful customer loyalty is to change one's own point of view toward a new understanding of supplier-customer relations. You will help your audience to change the basic attitudes and to make CRM practicable for daily business. Table of contents Introduction What is CRM? Customer orientation as a philosophy From product to customer orientation The customer as king Customer service What is a customer? How does customer orientation benefit the customer? How does customer orientation benefit the company? Customer orientation illustrated The pre-sales stage The transaction stage The after-sales stage Customer satisfaction Belated reaffirmations Small tokens of appreciation Additional services Involving the customer Practical tips for successful customer orientation Complaints Internal quality management Internal and external customers The yardstick for quality is: "Zero defects" Benefits of continuous quality improvement Magic formula: Relationship management Breathing references Customer information archives Active customer relationship with CRM What precisely is CRM? CRM and the product life-cycle The CRM strategy CRM tools Possible obstacles Rules for successful CRM projects Closing remarks
	284122 Customer Relationship Management - Einzellizenz Customer Relationship Management - Einzellizenz Einzeltrainerlizenz Freiberuflich tätige Trainer, Einzelunternehmer und private Anwender. The most important precondition to achieve a successful customer loyalty is to change one's own point of view toward a new understanding of supplier-customer relations. You will help your audience to change the basic attitudes and to make CRM practicable for daily business. Table of contents Introduction What is CRM? Customer orientation as a philosophy From product to customer orientation The customer as king Customer service What is a customer? How does customer orientation benefit the customer? How does customer orientation benefit the company? Customer orientation illustrated The pre-sales stage The transaction stage The after-sales stage Customer satisfaction Belated reaffirmations Small tokens of appreciation Additional services Involving the customer Practical tips for successful customer orientation Complaints Internal quality management Internal and external customers The yardstick for quality is: "Zero defects" Benefits of continuous quality improvement Magic formula: Relationship management Breathing references Customer information archives Active customer relationship with CRM What precisely is CRM? CRM and the product life-cycle The CRM strategy CRM tools Possible obstacles Rules for successful CRM projects Closing remarks	299,00 €