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Google Tag Manager Server Templates

E-Book Download: "Google Tag Manager Server Templates - Use, Understand and Develop Your Own Templates" (2nd edition, 126 pages)

The server side Google Tag Manager can only be brought to its full potential with Custom Templates. Those can be created manually or used from third parties.

This E-Book shows you which sources exist for premade templates, which Custom Templates are used in Google Tag Manager and how to build them yourself. Through specific examples you learn to use the template editor. The "Unofficial Manual" for GTM Templates helps you go from zero to live operation in a minimum of time and effort.

In this book you will learn how to code templates for a Tag, a Client and a Variable. Creation, testing and building from MVP to production-ready. The examples provide an optimal starting point for your own templates. In the bonus chapter you will create an additional Tag Template for the client-side Google Tag Manager, which supplies the previously developed server-side template with data.

This book is made for all users of Google Tag Manager who want to utilize server containers the best way. Some level of JavaScript experience is helpful for understanding code examples, albeit not necessarily required. All code examples shown and used in the book can be downloaded.

Best Practices for template development from this e-book enable the reader to efficiently come up with more complex setups in Google Tag Manager with custom elements.

Even though the focus lies on server-side Google Tag Manager, this e-book offers a full introduction to template development for all use cases.

E-Book: PDF and EPUB bundle for instant download


  • Custom Templates in Google Tag Manager
  • Develp your own templates: Basics
  • Your first own template: develop a Matomo Tag
  • Process alternative data formats with own clients
  • Using yout own variable templates
  • Data enrichment with APIs and persistence
  • Advice & Best Practices for creating templates
  • publishing your templates
  • Bonus: template for client-side Tag Manager
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from 05/19/2024 on