Your shop currently does not have a Data Layer implemented.
That’s not a problem — however, without this layer, Shoplytics cannot receive clean and structured e-commerce data.
Many online shops solve this by using a plugin (depending on the platform, typically costing between €0 and €200 per year).
Alternatively, you can simply use our Shoplytics Data Layer Service.
With this service, we take care of the entire setup for you:
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We implement a standards-compliant Data Layer directly in your shop.
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You avoid external plugins and any potential compatibility issues or adjustments.
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If changes are required later on, we can respond and adapt immediately.
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And importantly: other tools (for example AI-based shop optimisation plugins) can connect directly to this Data Layer as well.
If you want, I can also create a slightly more conversion-focused UK-style version for landing pages, which tends to work even better for SaaS offers like Shoplytics.