Google Ads with Matze — English written practical course. Six lessons with exercises and worked answers, 9-page coursebook, 10-page workbook with 51 fillable fields, offline HTML companion, five practice files and a final project. Plan search intent, ad copy, budget scenarios, measurement and a launch checklist; evaluate fictional campaign data. Requires browser and spreadsheet software. Offline exercises need no advertising budget. Real deployment requires a Google Ads account, permissions, billing and a suitable website. Advertising spend, software, coaching and campaign management are not included. Independent course, not endorsed by Google. No videos, certificate or guaranteed advertising results. One-time payment, no subscription. 60-day return policy including US/UK/Ireland. Download and extract the ZIP; read START.txt.