I've hosted a lot of events in my life. Vegas, Dubai, Budapest, Aspen—if there's a place worth bringing people together, we've probably done it.
Every one of them taught me something about what actually makes an event work, and what's just noise. But there's one event every year I look forward to more than any other, and this is it.
Club24 is heading back to Los Cabos April 19–22, 2027. This time, we’re taking over the Forbes five-star Grand Velas Los Cabos, where the Baja desert meets the Sea of Cortez. And this year, we're finally calling it what it's always actually been: an Oasis.
But… It's Never Really Been About the Resort
Here's the thing about Club24 that I don't think gets said enough—it was never really about the resort.
It's about who's in the room.
Every year, we bring together a carefully selected group of affiliates, founders, entrepreneurs, and industry leaders. People who've built something real. People with something worth sharing. People who'd otherwise never end up at the same table.
That's what this is really about. Everything else—the sea-view suites, the sunsets, the seven-course dinners—is just the setting we build around it.
That's also why we don’t call it a conference.
Conferences are about content. Club24 is about the people you're in the room with, and what happens after you leave the room.
I've watched conversations over breakfast turn into partnerships by the end of the trip. I've seen people make introductions that wouldn't have happened anywhere else… That’s the part that's hard to put in an email, but it's the part that actually matters.
Inside the Oasis: The Grand Velas Los Cabos
This year, the setting happens to be an exceptional one. For three days and nights, the Grand Velas Los Cabos will be entirely ours. Complete resort buyout.
The Grand Velas resort sits right on the Sea of Cortez, with spacious ocean-view suites and private terraces for every guest.
Seven restaurants. A 35,000-square-foot spa built for slowing down. Three infinity pools that make it very easy to disappear for an afternoon. And if you want even more space to yourself, select suite upgrades are available, including options with private plunge pools.
I keep coming back to this destination for a reason.
There's something about the desert running straight into the ocean—the light does something different there, especially in the hour before sunset—that makes people slow down without even noticing they're doing it.
You can't manufacture that with a good agenda. You have to pick the right place and get out of the way.
The Experience
The days move the way they should.
Mornings start slowly. Breakfast conversations run longer than planned. Afternoons are yours; the pool, the ocean, an excursion if you're in the mood for one, or nothing at all.
We'll of course be running a few masterminds and workshops while we're at it, because some of the best ideas I've ever had came out of a conversation with someone over a 10am coffee, not from a slide deck.
There'll be a headlining keynote from a leading voice in the industry, more than $100,000 in prizes up for grabs, and—knowing this crowd—a few surprises.
Curated dinners under the stars, live entertainment, and a Club24 Awards night that's become one of those things people talk about long after they've gone home.
But nobody's handing out lanyards. Nobody's doing "networking sessions" in a hotel ballroom.
This is a gathering, not a conference. There's a difference, and if you've been to Club24 before, you already know.
The Real Value of Club24
If you haven't been, here's what one guest told us after last year:
"The biggest value was the people. You get access to individuals who normally wouldn't even attend other events." — Yulia Petruk, MGID, Club24 2026
And honestly, that’s the whole pitch.
The destination matters. The exceptional hospitality matters. But the people are what make it Club24.
And the value doesn't stop when the trip ends—it's the familiar face at the next industry event, the introduction that comes six months later, the partnership nobody saw coming when it started as small talk by the pool.
How to Request Your Invitation
We can't invite everyone, and that's on purpose.
Club24 is reserved for our highest-performing affiliates, founders, entrepreneurs, and industry leaders across the Digistore24 community—the top of the list, not the whole list.
If you think that's you, request your invitation.
Our team reviews every application personally, and selected guests will hear back with details on availability and next steps.
April 19–22, 2027. Los Cabos.
The Oasis is open.
Q: When is Club24 2027?
A: April 19–22, 2027—three nights at the Forbes five-star Grand Velas Los Cabos.
Q: Where is Club24 held?
A: Grand Velas Los Cabos, a Forbes Five-Star resort on Mexico's Baja California peninsula, overlooking the Sea of Cortez.
Q: Is Club24 open to the public?
A: No. Club24 is by invitation only, reserved for high-performing affiliates, founders, entrepreneurs, and industry leaders within the Digistore24 community.
Q: What's included?
A: A complete resort buyout, an oceanfront or ocean-view suite, all-inclusive dining and premium beverages, masterminds and workshops, live entertainment, prizes, the Club24 Awards night, and a few surprises.
Q: How do I request an invitation?
A: Submit a request through this landing page. The Club24 team reviews applications individually and follows up with details on availability and next steps.
