I have sold $15 million in affiliate and direct sales over my career. You would think that means I love the technical side of building sales funnels.
Not only do I hate it — I am really, really bad at it.
A few years ago, Rachel Miller and I were building out digital products for our blog. Digital products are a hot topic right now, and for good reason — they cost nothing to produce and you can sell them forever. Ours were simple. A meal plan PDF attached to a recipes post. A decluttering checklist in a cleaning article. A "How to Get Stains Out" master guide in a laundry article.
We were launching multiple products, and each one needed a basic sales funnel. Take the payment. Deliver the digital product. Simple, right?
No.
Each one of those funnels took us eight to ten hours to build. And if something broke? I could never go back and fix it myself. I always needed a developer.
Then I started doing the math on the software. We were paying a minimum of $300 a month just for the funnel tool. When you sell a $12 product and move five a day, that is $60 in revenue. You are not even breaking even on the software until week two or three of the month. That is before ad spend. Before anything else.
And then there was the month where everything fell apart. The system stopped delivering the product after purchase. Customers were paying and getting nothing. We ended up refunding 100% of the purchases that month. Every single one.
I remember sitting there thinking, this is so dumb. Why is it so hard to sell a low-ticket digital product? You would have the exact same problem trying to give away a free opt-in. The tech was the bottleneck for everything.
So I said there has to be a better way.
There wasn't. So we built one.
What Pagewheel Actually Is
Pagewheel is the tool Rachel and I co-founded to solve the exact problem I just described. It uses AI to eliminate the eight-to-ten-hour build time and the $300-a-month software bill.
You can create a digital product inside Pagewheel — or upload one you already have somewhere else (a PDF, checklist, guide, mini-course, coaching bot). But it does not stop there. Once Pagewheel knows what your digital product is, it creates a sales page, a thank-you page, a delivery page, ad copy, and social media posts — and connects them all together into a working funnel.
The whole thing takes less than twenty minutes. The AI drafts the sales page in roughly a minute. The rest is you editing it to sound like you.
What You Can Create
Pagewheel creates PDFs, but that is not all. Digital downloads, online courses, lead magnets, coaching bots — if it is a digital product, you can build it or upload it here.
And for every single one of those, Pagewheel generates a full sales funnel around it. The offer page has 22 different section types behind the scenes — calculators, countdown timers, testimonial blocks, custom HTML — but you do not need to worry about any of that because the AI builds it for you. All that tech complexity exists so your customer has a great buying experience. You never have to touch it.
The Real Problem Pagewheel Solves
Here is what I have learned in twenty years of doing this: in order to make money, you have to launch. The ideas in your head are not making you money. They are just ideas.
One of the largest obstacles I have found — in my own life and in our customers — is that the tech is what stops people from getting their product online. And once they can get it online, everything changes. They can get data. They can see what is working. They can tweak it, fix it, make it what they want. They can test a price point. They can change the headline. They can run traffic to it and see what happens.
But until it is launched, none of that can happen. You are just guessing.
Pagewheel takes the launch from eight to ten hours down to less than twenty minutes. That is the difference between an idea that sits in your head for six months and a product that is live and collecting data by this afternoon.
Okay, You Have a Product. Now What?
This is the part that gets me excited.
Pagewheel solves the creation problem. You can go from an idea to a live, sellable digital product in an afternoon. But once you have that product, you hit the next wall: who is going to buy it?
Unless you already have a massive audience — a big email list, a social media following, a blog with real traffic — you are sitting there with a beautiful product and no customers. You could build the perfect offer and still have nobody to sell it to.
That is the problem the Digistore24 integration solves. And it is the reason we built Pagewheel as "Pagewheel by Digistore24" — not as a standalone tool.
How the Integration Works
You build your product and sales page inside Pagewheel. When you are ready, you push it directly into the Digistore24 marketplace with one click. Pagewheel even runs an automated compliance scan for US digital products before it goes live.
That is it. No exporting files. No rebuilding your offer on a second platform. No wiring up Zapier workflows and hoping they hold.
What Digistore24 Adds to Your Product
Once your product is in the Digistore24 marketplace, three things happen that you cannot get from any standalone page builder:
An army of affiliates finds you. Your product becomes visible to over 3,000 vetted, active affiliates who already have audiences and are actively looking for new digital products to promote. You set your commission rate — most online sellers offer 50% or higher — and they sell it for you. You do not pay them unless they make a sale. Digistore24's 180-day cookie means affiliates get credit for sales even months after the first click, which makes your product more attractive to promote.
Taxes disappear from your to-do list. Selling digital products globally is a compliance nightmare. If someone in Germany buys your $20 PDF, you technically owe VAT. If someone in Texas buys it, you owe state sales tax. Digistore24 acts as the Merchant of Record. They calculate the taxes. They collect them. They remit them across all applicable jurisdictions. You just get paid, net of all that mess.
You pay nothing until you sell something. There are no monthly fees. No setup costs. No minimum sales requirements. When a sale happens, Digistore24 takes 7.9% plus $1. In exchange, they handle the payment processing, fraud protection, affiliate payouts, tax compliance, and customer billing inquiries. And they pay you up to three times a week.
Compare that to the $300-a-month funnel software that could not even deliver the product reliably.
The Baby Step
I built a business on baby steps. Tiny, tiny steps every single day over a long period of time.
Here is your baby step today. Open Pagewheel. Tell it what you want to sell. Let the AI build the product and the page. Push it to Digistore24. Set your affiliate commission at 50%.
You just went from an idea to a product in a global marketplace with thousands of affiliates ready to sell it for you. No $300 monthly software bill. No eight-hour build time. No developer on speed dial.
Pagewheel builds the business. Digistore24 runs the commerce. Together, they take you from idea to income — for less than the cost of a single competitor tool.
About the Pagewheel Founders
Rachel Miller is a mom of six, a serial entrepreneur, and an expert in viral marketing who has helped small businesses grow their audiences and sales organically — without ads. Her marketing courses through Moolah Marketing have had over 29,000 students. She is a frequent speaker and has keynoted at Tony Robbins' Mastermind and Funnel Hacker Live. Rachel created Pagewheel because she needed 47 different digital products for her blogs and the traditional process was impossibly slow. She decided to build the software herself.
Holly Homer accidentally started blogging about 20 years ago and never stopped. She has sold over $15 million in affiliate and direct sales, scaled Kids Activities Blog to over 10 million monthly pageviews, and published 13,000+ blog posts. She co-founded Pagewheel because she was tired of paying $300 a month for software that took eight hours to set up and still broke. She lives in the suburbs of Dallas, Texas with her husband, three boys, and a dog named Panda.
Together, Holly and Rachel are bestselling authors whose books have sold over 250,000 copies. They built a Facebook page (@QuirkyMomma) to one million followers organically in less than a year. They have been featured on Good Morning America, The Today Show, the Wall Street Journal, and the Washington Post. They co-teach Launch Pad — the $10/month introductory course and community for people who are ready to stop thinking about launching and actually do it.
