Selling Offers Abroad: Digistore24’s Iulia Enasel Speaks on Scaling Globally at Affiliate Grand Slam in Rome
"Digistore24: From Local Success to Global Opportunity", at Affiliate Grand Slam (AGS) Rome with Iulia Enasel, Sales Manager EU at Digistore24
Your offer sells at home. Will it sell abroad? That was the question Iulia Enasel, Sales Manager EU at Digistore24, posed to the audience in her presentation, “Digistore24: From Local Success to Global Opportunity,” at Affiliate Grand Slam (AGS) Rome this week.
Held November 2-5 in Rome, Italy, AGS brought together affiliates, media buyers, lead generation specialists, SEO practitioners, content creators, and influencers under the SiGMA Group umbrella to network and discuss the latest in the affiliate marketing industry.
Success at Home Isn’t Guaranteed Abroad
Many businesses successfully sell their offer in their home markets and immediately think: why not launch this in Europe? In her session at AGS, Iulia shared best practices for scaling businesses globally and the misconceptions about what it takes to bring an offer to a new market.
Expanding outside of a business’s “home market” requires much more than simply translating languages. The seller must consider how their offer is understood in the new market, how buyers prefer to pay, and how trust is built, and those details change depending on region.
Translating Trust
When a seller decides to take their offer to a new country, the relationships and brand recognition they established at home do not necessarily travel with them across borders.
A well-translated website does not translate trust or guarantee that buyers will automatically feel secure in their transactions with a business. Establishing real, lasting trust in a new market requires businesses to localize the entire experience, which goes well beyond language translation.
No Ad Can Fix a Bad Checkout
Businesses need to understand how buyers in the region prefer to pay and accommodate their offer accordingly to ensure trusted buying experiences. Businesses sometimes treat Europe as a single market; however, payment methods, tax rules, and compliance requirements can vary greatly country by country.
To ensure more success, have a strong understanding of preferred payment methods and habits and then be cognizant of local taxes and their implications before launch.
Know Before You Go Abroad
Before expanding, make sure the next customer, wherever they are in the world, can understand what the offer is, has enough trust to buy, and can complete the payment without confusion and friction.
Digistore24 supports vendors through its European expansion capabilities, which help sellers reach European markets faster while reducing compliance, payment, and operational complexity.
Learn more about Digistore24 and how the team can help you take your offer to Europe.
