Define your variants in product settings: sizes for physical goods, formats for digital products, configuration tiers for services. Buyers see all available options on the order form and select the one they want. Each variant can carry its own price and SKU, while all sales feed into the parent product's unified reporting.
Multiple Variants From a Single Product Listing
When the same product comes in different sizes, formats, or configurations, you should not need a separate listing for each one. Product Variants let buyers choose from multiple options on a single order form, with all sales, analytics, and reporting attributed to the same parent product.
How it Works
Product Variants
- Multiple options on one form. Sizes, formats, and tiers display together at checkout. Buyers select what they want without leaving the page or restarting the flow.
- Per-variant pricing. Each variant can carry its own price point, giving you flexibility to charge differently for premium configurations or larger sizes.
- Unified analytics, individual SKUs. Variant-level sales data is tracked individually, but rolls up under one parent product for reporting and catalog management.
Main Benefits
A Cleaner Catalog and a Better Buying Experience
Stop fragmenting one product into a dozen listings.
01
Reduce Catalog Clutter02
Improve Buyer Decision Speed03
Track Variant Performance
Ready to Simplify Your Product Catalog
Cleaner catalog, faster buyer decisions, sharper analytics. Set up your variants once and let the order form handle the rest.
Continue Exploring
More Brands Features
- Refund & Chargeback Management
- Merchant-of-Record & International Compliance
- Automatic Tax Calculation & Filing
- Automated Accounting & Invoicing
- Automated Affiliate Payouts
- Reliable Payment Processing
- Legal & GDPR Compliance
- Billing & End-Customer Support
- Fraud Prevention
- Custom Employee Access Rights
- Ultra-Secure Servers That Never Go Down